Every organization communicates with the same building blocks: decisions, metrics, risks, actions, timelines, stakeholders. But nobody has defined them. The result:
- Format silos — Information trapped in PowerPoint, Word, Excel, Miro. Not reusable. Not machine-readable.
- Inconsistency — Every presentation is a snowflake. No design system. No standards.
- Low information density — Slides full of bullet points. No visual hierarchy. No data-ink ratio.
- Person-dependent — Only the creator understands the slide. No structured data behind it.
- AI-blind — LLMs can barely parse PowerPoint. Structured primitives, they can.
Your information is too important for proprietary office software. Define it. Structure it. Make it beautiful.
/Atomic Business Design
Inspired by Brad Frost's Atomic Design, Atomic Business Design applies the same layered composition model to business information — from atoms to pages.
| Level | Web (Atomic Design) | Business (ABD) |
|---|---|---|
| Atoms | Button, Label, Input | Decision, Metric, Risk, Action, Timeline, Status, Stakeholder |
| Molecules | Search Form, Card | Argument, Comparison, Status Update, Progress |
| Organisms | Header, Product Grid | Executive Summary, Risk Register, Action Plan, Dashboard |
| Templates | Product Page Layout | Decision Paper, Quarterly Review, Weekly Status |
| Pages | Actual Product Page | Q1 2026 Review, Project X Status |
Each level composes the one below it. A Quarterly Review template arranges organisms like Executive Summary and Risk Register, which are built from molecules like Status Updates and Progress, which compose atoms like Metrics, Actions, and Timelines. All the way down.
/top/The Primitives
Atoms
Decision
Who decided what, when, and why. The most fundamental unit of organizational action.
decided_by
title
decided_date
status
rationale
Metric
A number with context and trend. Numbers without context are noise. Metrics are signal.
name
value
unit
trend
period
Risk
Assessed risk with probability, impact, and mitigation. Making risks explicit is the first step.
threat
probability
impact
owner
mitigation
Action
A task with ownership and a due date. The bridge between decisions and outcomes.
owner
title
due_date
status
priority
Timeline
Milestones with dependencies. Marks the points in time that matter.
milestone
target_date
owner
dependencies
status
Status
Traffic-light state assessment. Green, amber, red — with structured detail behind it.
entity
state
detail
updated_at
Stakeholder
Influence and stance mapping. Who matters, where they stand, and what they care about.
name
role
influence
stance
interests
Molecules
Argument
Claim + evidence + implication. The fundamental unit of persuasion in business.
claim
evidence[]
implication
confidence
Comparison
Structured option evaluation. Criteria-based, weighted, with a clear recommendation.
options[]
criteria[]
recommendation
Status Update
Metric + trend + assessment. What weekly reports try to be — structured, not narrated.
metric
trend
assessment
action_needed
actions
Progress
Where a project stands relative to its plan. Velocity, forecast, blockers — in one view.
checkpoint
milestones[]
metrics[]
next_actions[]